Patrick J. Martucci
Chairman and CEO

As C50 Media Holdings Chairman and CEO,  Pat is responsible for the overall strategy and execution of C50 and all of its portfolio and affiliate companies, including Pitch, Incentient, and First Media Funding. Prior to C50, Pat served as CEO of Holt Media Companies (HMC) from 2014 - 2019. Prior to HMC Pat co-founded Incentient, Inc., and served as its Chairman and CEO from 2008 - 2014. Prior to Incentient, Pat founded United Asset Coverage, Inc (UAC) in 1997 and served as its Chairman and Chief Executive Officer from January 1997 - February 2007. Achieving the ranking of #24 on the INC 500 list of fastest growing companies in the United States, UAC maintained a 4,340% growth rate over the first 5 years of formation.

Prior to his work with United Asset Coverage, Pat served as Vice President of North America sales for GE Capital-ResCom, and held various leadership roles in the telecommunications industry since 1983.  In addition to serving as Chairman of C50, Pat also currently serves as a Director on the boards of First Media Funding, CoreView Capital, Highlanders LLC, and the Leadership Board of the National Italian American Sports Hall of Fame.




Greg Alba

Gregg joined C50 Media Holdings as Controller May of 2015.  In this position, Gregg is responsible for treasury operations, financial reporting & analysis and internal controls.

Throughout his 30+ year career in finance and accounting, Gregg has held senior finance roles predominately with software and technology companies.  Prior to joining the company, Gregg left the corporate world and purchased a hospitality business in San Antonio, TX and was the co-owner/operator with his wife Kelly from 2007 until May of 2015, building it to become the #1 rated business in its class.  Before that, Gregg served as the Manager of Financial Planning & Analysis with Sterling Commerce, an IBM company, in 2006 and 2007, where he led the review, coordination and consolidation of forecasts and operational & capital budgets. Before joining Sterling Commerce, Gregg held Controller positions with numerous subsidiaries of Sungard Data Systems from 1998 to 2005 while focusing on post-acquisition integration work in the areas of accounting, financial reporting, internal controls, process improvement and treasury management.